Not just a color – a statement.
Violet is more than a color. It is a symbol of strength, dignity, and self-determination. Over 100 years ago, women wore it as a sign of their struggle – and to this day it reminds us that we should celebrate our own strength every day.
The story behind the color violet.
Its origin lies in the suffragette movement in Great Britain. At the beginning of the 20th century, women fought for their right to vote and chose three colors to make their mission visible:
Violet symbolizes dignity and justice.
White stands for purity and truth.
Green for hope and the future.
Violet quickly became an international symbol for women's rights – a color that radiates strength, transcends boundaries and inspires change.
Why violet is still so important today.
The fight for equality is not over. Women around the world continue to stand up for their rights – at work, in society, and in politics. Purple is the color that accompanies them. It reminds us of all those who have paved the way and those who will continue to do so.
The magic of the number 3.
The number 3 appears repeatedly throughout the history of the women's movement:
The suffragettes chose three colors as their symbol: violet, white, and green.
Equality is based on three pillars: self-determination, dignity and solidarity.
In 1975, almost exactly three generations after the first International Women's Day, the UN officially declared March 8th as "International Women's Day".
Three models – one powerful message.
Our limited-edition collection also follows this powerful symbolism: We have chosen three models that represent the past, present, and future. Each model is a tribute to the strength of women – then, now, and tomorrow.
A statement you can wear.
That's precisely why we designed a limited-edition collection in violet – not just as a fashion highlight, but as a symbol of strength and independence. It's for all those who know: empowerment isn't a trend. It's an attitude.
Wear your strength – today, tomorrow, always.
