Not just a color – a statement.
Violet is more than a color. It is a symbol of strength, dignity and self-determination. Women wore it over 100 years ago as a symbol of their struggle - and to this day it reminds us that we should celebrate our own strength every day.

The story behind the color purple.
The origins lie in the suffragette movement in Great Britain. At the beginning of the 20th century, women fought for their right to vote and chose three colors to make their mission visible:

• Purple for dignity and justice.

• White for purity and truth.

• Green for hope and future.
  Purple quickly became an international symbol for women's rights – a color that radiates strength, breaks barriers and inspires change.

Why violet is still so important today.
The fight for equality is not over. Women all over the world continue to fight for their rights - at work, in society, in politics. Purple is the color that accompanies them. It reminds us of all those who have paved the way and of those who will continue to go down it.

The magic of the number 3.
The number 3 appears again and again in the history of the women’s movement :

• The suffragettes chose three colors as their symbol: purple, white and green.

• Equality is based on three pillars : self-determination, dignity and solidarity.

• In 1975 – almost exactly three generations after the first International Women's Day – the UN officially declared March 8 as "International Women's Day".

Three models – one strong message.
Our limited collection also follows this powerful symbolism: we have chosen three models that represent the past, present and future . Each model is a tribute to the strength of women - then, now and tomorrow.

A statement you can wear.
That's exactly why we designed a limited collection in purple - not just as a fashion highlight, but as a symbol of strength and independence. It is for all those who know that empowerment is not a trend. It is an attitude.

💜 Wear your strength – today, tomorrow, always.